The site is both a good starting point for potential customers to learn about the different Genetic screening propositions available. Each screening gives an insight as to how the human body may cope with your lifestyle in the future.

Genetic screening is just now coming to fruition as an industry and so, as with many new concepts, the sales pitch and site structure was based around researched objections and specific customer concerns.

The design used quite a complex colour palette both showing the underlying professional approach of the company throughout the site but also puncturing the pages with colour to give a feeling of the simple 'no frills' offering and ease of running the monitoring system.

You can also find out more about the new Display Energy Certificates legislation for building energy efficiency.